Mona Lisa Touch — Dallas Partners
Mona Lisa's Dallas-based partners wanted a striking campaign to promote their cutting-edge medical technology (vaginal rejuvenation laser). Since a wide variety of women can struggle with intimate disorders (new moms, post-menopausal women, and women who have struggled with certain illnesses, just to name a few) the Dallas partners were looking for a variety of ways to communicate the treatment's benefits.
All four concepts revolve around themes of female empowerment and self-acceptance. Each uses a different tone of voice to appeal to certain segments of the diverse women who could benefit from this procedure.
Concept 1: Feel like a masterpiece.
Concept 2: The bold voice.
Concept 3: Don't let your vagina define you.
Concept 4: Be in the moment.