In the cluttered home cleaning space, hōm stands out because it hits so many desirable targets. It is effective on germs, gentle on people and surfaces, anti-allergen, pleasant smelling and looking, and affordable. When the product lines were still in development, hōm was looking to brand themselves and find their positioning in a crowded market.

Here's a look at the branding and voice we created, as well as three campaigns where each is geared toward a different product benefit.